Sofia Stainer & Shure

For this piece featuring Sofia Stainer and Shure, Ryan Luciani of GoodFriend joined the project as one of the DPs and editor, working under director Chris Hirschman during South by Southwest in Austin. Built as a bio-driven brand film, the video follows Sofia in both a home recording setting and on stage, showing how Shure products fit naturally into different parts of her process as an artist. The approach was to keep the focus on Sofia first, using the product as a supporting thread throughout rather than forcing it to lead every frame. The finished piece balances personality, performance, and branded storytelling in a way that feels clean and approachable.