Sterling Bay

GoodFriend partnered with Atypikal on this brand film for Sterling Bay, helping concept and produce a piece designed to capture the full scope of the company’s work across Chicago. Built as an overview of Sterling Bay as both a developer and civic presence, the video brings together interviews filmed across multiple locations in the city, original b-roll, and select archival footage to create a collage of the many ways the company shows up, from large-scale building development to broader community impact. The goal was to make the piece feel expansive without losing clarity, giving the viewer a strong sense of Sterling Bay’s reach, identity, and role in shaping the city. The result is a layered, city-driven portrait that reflects both the scale of the work and the people behind it.