Shelby Zoom boss

For this spot for Shelby, GoodFriend handled casting, filming, and post-production on a satire-driven concept written by the Shelby team. The piece centers on a clueless tech boss punishing an employee for succeeding, using a simple comedic setup to deliver the message in a way that feels sharp and approachable. We focused on keeping the execution clean, performance-driven, and visually polished so the humor could carry the piece. Sometimes the best way in is to keep a straight face and let the absurdity speak for itself.